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During a 30-minute Q&A with reporters, Hastings said Netflix will compete with Apple and Amazon "with difficulty", but that it's ready for a fight.

"Apple's a great company", Reed Hastings said at a press event on Monday.

Some people might want to subscribe to more than one service, such as Amazon Prime, Apple, CBS All Access, Disney Plus, HBO, Hulu, and Netflix. Apple has 1.4 billion devices that are active around the world compared to Netflix's 150 million subscribers.

Sarandos highlighted that Apple TV was not an important source of revenue for Netflix anyway.

It shouldn't come as a surprise that Netflix won't be joining Apple. Apple would also have its own original content in its subscription service. Netflix doesn't want to "get too distracted" with what its competitors are doing but still wants to "learn lessons" from any of their missteps. He added, "They are going to do some great shows".

"We've always had massive competitors", Hastings said.

Netflix’s Ted Sarandos Chides Apple & Disney For Being “Very Late” To Streaming
Netflix confirms it won’t be part of Apple’s TV streaming service

"We have chosen not to integrate into their services, he said in a live video monitored by BESTAppleTV".

"It's show time", declares Apple's invite to a select group of content creators and Hollywood stars for an exclusive gathering next week in the tech giant's home town of Cupertino, California.

This market will become even more strong and competitive since Walt Disney and AT&T WarnerMedia are likely to debut soon their own streaming services as well. "'We will make this a great industry if we have great competitors and those companies will be incredible competitors in addition to the ones that we have now", Hastings told reporters here.

Apple's much-anticipated streaming television service is expected to debut next Monday.

Netflix's decision not to participate was widely expected.

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I would have been delighted with a birdie". "I'm looking forward to the weekend and happy about where the game is right now". Kokrak, seeking his first PGA crown after 197 starts over eight seasons, aced the par-3 15th with an 8-iron from 218 yards.