In a video released by McDonald's with the announcement, Easterbrook said: "When you serve 68 million customers every day, our ability to learn about our customers and play that back through this technology is unbeatable, it gives us a huge competitive advantage". Yahoo Finance's Dan Roberts, Melody Hahm, Myles Udland, and Brian Sozzi talk about McDonald's largest acquisition in 20 years.
McDonald's has made an agreement to acquire an AI-powered platform that will enable it to develop Drive Thru menus that are nearly as smart as your smartphone.
Such comments kicked off countless articles relating to the rise of automation, and indeed, McDonalds is well-known as being one of the biggest employers in the US and beyond. The 38,000-store burger chain will continue to invest in Dynamic Yield, which will remain a standalone company. The software will track service times at individual outlets and suggest items that are easier to make during peak hours so drive-thrus run smoother, among other features. Plus McDonald's will also begin work to integrate the technology into all of its digital customer experience touchpoints like self-order kiosks and the McDonald's Global Mobile App.
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McDonald's originally tested the technology in several US restaurants in 2018 and plans to roll it out across its USA restaurants and then expand it to its top global markets. Once the order is placed, the display would also recommend additional items based on the customer's preferences.
The A.I. has already been tested previous year at a number of McDonald's restaurants and it looks like the system worked well enough, considering the company wants now to extend to all of its 14,000 restaurants in the U.S.
Dynamic Yield has already worked with food brands and retailers like Hello Fresh and Ocado. It's said that one in eight Americans have worked at the company, which is perhaps one of the reasons 2020 Democratic Presidential candidate Andrew Yang is pushing for a universal basic income. And then it will be expanded to other top worldwide markets.
"This is great news for Dynamic Yield and McDonald's customers, as well as personalization practitioners everywhere", said Agmon.