On Wednesday, Facebook's suite of apps - Facebook, Instagram, Messenger and WhatsApp - experienced a wave of global outages, throwing users and marketers into a state of confusion.
"Never seen this big of an outage from a server configuration issue".
The BBC and a handful of other media outlets said it was the platform's longest ever outage.
"By extrapolating from the company's 2018 revenue figures, we can estimate that the recent blackout could cost Facebook up to $90 million in lost revenue".
Last November, a Facebook outage was attributed to a server problem, and a September disruption was said to be the result of "networking issues". Facebook, Instagram and WhatsApp saw service interruptions nearly all of Wednesday, and the company kept stating that this interruption was not because of a cyber attack. Many users took to Twitter to complain about the outage.
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Google has also shared the factory system images for all supported device which can be downloaded directly by accessing this URL . Once you've opted in, you should be able to refresh your Apps list in the Play Store app and see an update for the Phone app.
Well, the company pointed to a change it had made to its system for the outage. Regions affected include the NY area, parts of California and the Seattle region, according to Downdetector.
Facebook has an estimated 2.7 billion users of its various platforms, including WhatsApp and Instagram.
Regulators, investigators and elected officials in the USA and elsewhere in the world have already been digging into the data sharing practices of Facebook.
Facebook is yet to officially comment on the impact of the issue but Bloomberg reports that Facebook is still assessing the overall situation and is open to the "possibility of refunds for advertisers". "We've provided public testimony, answered questions, and pledged that we will continue to do so".
The social network has announced a series of moves to tighten handling of data, including eliminating most of its data-sharing partnerships with outside companies.