Of course, with AirPlay support, iOS device owners can stream iTunes content to LG or Vizio TVs, but only Samsung will offer access to that content without needing to use at least some other Apple product.
Apple's influx of smart TV partnerships ahead of CES clearly show the company is becoming increasingly willing to play nice with third parties. The iTunes Movies and TV Shows app will also work seamlessly with Samsung's Smart TV services such as Universal Guide, Bixby and Search.
"Samsung has made numerous failed moves in video services, while Apple is still seeking to crack the TV landscape", he said.
For the first time ever, Apple's iTunes will be accessible on another brand's devices, and that brand is Apple's global rival Samsung.
Apple has always been highly protective of its ecosystem, which is a double-edged sword for consumers - it helps ensure things work smoothly across Apple devices, but locks them into Apple's services and devices.
India vs Australia: Paine targets long-term improvement as series loss looms
However, Australia (3467) have faced more balls than India (3386) in the series so far. "We're a work in progress", he conceded. Speaking of, that means Aaron Finch will be the first drop of the day, out of the team with Usman Khawaja to open the batting.
Two more TV makers are bringing Airplay support to their smart TVs: Both LG and Vizio announced Monday morning that Airplay 2 support is coming to their TV models this year.
Vizio confirmed that it will support AirPlay 2 and HomeKit as part of its SmartCast 3.0 platform.
"Services generated over $10.8bn in revenues during the quarter, growing to a new quarterly record in every geographic segment, and we are on track to achieve our goal of doubling the size of this business from 2016 to 2020".
"Our non-iPhone businesses have less exposure to emerging markets, and the vast majority of services revenue is related to the size of the installed base, not current period sales".
The service, along with Airplay 2, will be available on 2019 and 2018 models. The app will appear in a carousel along with other services including Netflix, YouTube, and Amazon Prime Video.
The folks behind the latest round of Samsung Smart TVs seem to have reached an agreement with Apple to bring a whole lot of content to their sets this Spring.