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Subscribing to Netflix and sharing your password with family and friends so they can use the streaming service for free may be coming to an end. Now, in a country like India where piracy is still rampant and youngsters don't generally pay for watching the latest season of popular shows and films like Stranger Things, Bird Box and Black Mirror: Bandersnatch among many others, there's a rather simple workaround to the issue- credentials sharing.

According to the firm, if the AI finds the sharing pattern extreme, for example the credentials being sold online to multiple users, it would be able to shut down such accounts.

"Using AI, behavioral analytics and machine learning, Synamedia Credentials Sharing Insight identifies, monitors and analyzes credentials sharing activity across streaming accounts", says the press release. "It allows operators to turn casual sharing into incremental revenue, as well as detect and apply enforcement procedures on fraudulent, for-profit credentials sharing accounts".

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Fusion GPS also provided information that Veselnitskaya provided to Russia's prosecutor general, Yuri Chaika. Veselnitskaya, an attorney based in Russian Federation , was retained to assist the defendants.

It takes into account a range of factors, like where an account is being accessed from, what time it's used, what content is being watched and by what device, etc. If found, in some cases, it would ask the user to upgrade to a premium account that includes sharing. However, the company wants to focus majorly on those who share their passwords with friends, family members, and roommates out of generosity.

The system uses algorithms of "machine learning" in order to spot what it thinks are shared passwords on services like Netflix and HBO.

"Casual credentials sharing is becoming too expensive to ignore", said Jean Marc Racine of Synamedia. It might seem harmless, but it adds up to billions of dollars in losses for the streaming industry. "A typical pattern would be you have a subscriber that is simultaneously watching content on the East Coast and West Coast of the USA", chief technology officer Jean-Marc Racine told The Verge. It is already in trials with some pay-TV operators.