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This promotion waives that minimum for the time being, and puts Amazon in-step with competitor Target, which waived its $35 order minimum and now offers free two-day shipping to all customers through December 22. Free shipping can apply to hundreds of millions of items on Amazon, versus hundreds of thousands on Target.

It intensifies the war for online customers this holiday, and comes after Target announced free two-day shipping for all customers for the holiday. A spokeswoman said it is the first time Amazon has dropped its minimum order size to qualify for free standard shipping - which generally takes between five and eight days - to zero.

The e-commerce giant is offering free shipping to all customers this holiday, starting November 5.

'Tis the season for online shopping, especially if Amazon is your go-to destination.

Normally, customers who aren't in the Amazon Prime program would need to order a minimum of $25 worth of qualifying items to get free shipping.

Woman allegedly offered to make false claims about Mueller
Burkman tweeted on Tuesday that he will hold a press conference to "reveal the first victim" of Mueller on November 1. In an email, the company offered her compensation for her time to give anything she may have had on Mueller.

"They're forcing Amazon to react", Wedbush Securities analyst Michael Pachter said.

Amazon also points out the extra advantages Prime subscribers get, including free Same-Day delivery on over three million products, as well as "in as little as an hour" deliveries and one hour grocery delivery or pickups in 60 cities. Free two-day shipping has always been the core benefit of the Amazon Prime program, which costs $119/year. Also mentioned was the previous free-delivery threshold on orders larger than $25.

Those who subscribe to the service will "have an exclusive 30-minute early access period to all Lightning Deals", Amazon explained. Analysts estimated that Amazon took almost half of all online retail sales in 2017, and that it will account for even more this year.

In an exciting twist on this year's sale, there are now new ways to shop.