The campaign of his opponent, incumbent Sen. Ted Cruz forked over more than $5.4 million on Facebook ads since May - more than 10 times the amount the Republican spent on his re-election bid over that same time period.
James showed up to Saturday's Lakers-Spurs game wearing a hat supporting Texas U.S. Senate candidate Beto O'Rourke, who is looking to unseat Republican senator Ted Cruz.
According to the Federal Election Commission, O'Rourke has the money to burn.
Also among the biggest advertisers were supporters of President Trump via two separate accounts; The Trump Make America Great Again Committee and Donald J. Trump for President.
Weak Amazon, Alphabet results ignite growth worries
Revenue came in below forecasts as well as disappointing fourth-quarter guidance. The company now groups its advertising group under "other" on its balance sheet.
Hedge fund billionaire and political activist Tom Steyer spent $1.7 million on Facebook to promote his Need to Impeach campaign, seeking Trump's ouster. As an update to the feature, Facebook has made the information about political spenders more comprehensible and useful even for non-Facebook members. Exxon Mobil has been running ads in opposition to a ballot measure in Colorado.
Facebook releases routine reports exposing people behind U.S. political ads on its platform, the company revealed one of its promise on Tuesday. The company has brought in new rules for political ad-buyers in light of the 2016 election campaign, when Russian operatives targeted Americans with political ads.
Facebook tells me these videos will make it easier for people to learn about and compare different candidates.
While the sums involved may seem large Facebook's ad revenue as a whole stands at $50bn a year, dwarfing the political contributions.