"The space is evolving quickly", spokesman Ken Landers told Bloomberg.
"The THC beverages probably sit better with the beer makers, and maybe CBD fits better with Coke, in terms of playing off the health trend", said Liberum analyst Nico von Stackelberg.
Coca-Cola has been eyeing cannabis-infused drinks, according to a statement.
"There is so much happening in this area right now and we think it has incredible potential", said Aurora spokesperson Heather MacGregor. Last month, Corona beer brewer Constellation Brands announced it will spend $3.8 billion to increase its stake in Canopy Growth, the Canadian marijuana producer with a value that exceeds C$13 billion ($10 billion).
In July, the United Kingdom government announced that specialist doctors in the United Kingdom will be able to legally prescribe cannabis-derived medicinal products.
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If true, the talks could represent the most significant deal in the history of the cannabis industry. But the prohibition against CBD is not strictly enforced. Still, many cannabis companies have been boosting their capabilities to produce value-added cannabis-based products, which are posed to have bigger profit margins than dried cannabis.
While recent events have seen adult-beverage makers jump into the infused-beverages space, some believe the non-alcoholic infused-beverage markets may hold the key. She said in a note to clients Monday that Coke is positioning itself for the long-term.
Have you ever had a cannabis-infused drink? Instead, like Pepsi, the company is responding to the lessening popularity-and growing taxation-of traditional soft drinks by expanding its product lines into decidedly more healthy beverages.
However, U.S. corporations are still cautious about taking steps into a business that remains illegal under U.S. federal law.
In June, America's medicines regulator approved Epidiolex, a British-made epilepsy treatment that contains cannabidiol. It includes CBD as well.