According to the Media Nations report, subscriptions to the leading OTT services - Netflix, Amazon and Sky's Now TV - reached 15.4 million in the first quarter of this year, exceeding the total for pay TV - 15.1 million - for the first time.
The data discovered that over 39% of United Kingdom households (11.1m) havet at least one on-demand streaming service subscription. But Walmart wants to undercut its competition by pricing its service at $8 per month-or lower. However, this figure includes subscriptions to multiple on-demand services within one household: 11.1 million households (39.4%) have at least one of either Netflix, Amazon or NOW TV. While this is a moment we have been anticipating for a while, the change will only accelerate as more streaming services develop partnerships to ease access for the consumer.
Total daily viewing time across all devices stands at 5 hours one minute, of which two-thirds (three hours 33 minutes or 71%) was broadcast content, and 1 hour 28 minutes was non-broadcast content.
British Royal family celebrates Prince Louis' christening
Kate and Wills kept it intimate, with only the little Prince's godparents, their spouses, and close family members in attendance. One of the family portraits sees the proud parents with their children and Kate's parents, Michael and Carole Middleton.
Walmart isn't totally new to video streaming-it already owns Vudu, a service for buying and renting movies.
A quick survey of executives in the streaming video and programmatic video ad space suggested significant skepticism about Walmart's plans to enter the space.
The report doesn't specify what kind of series, movies or other forms of programming would be included if the company decides to make forward with their new SVOD service and the report also added that, at this point, Walmart may ultimately decide not to move forward with the streaming service. Findings from Nielsen revealed that people watch old shows, like "Friends" or "The Office", 80 percent of the time and only watch new original content 20 percent of the time, according to MediaVillage, which first shared the data.