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Theatres on Wednesday said it would launch a subscription service that will allow customers to watch up to three movies per week for a monthly fee, challenging a rival service offered by MoviePass.

The new service, AMC Stubs-A-List, costs more than MoviePass at $19.95 a month, but the benefits may well justify the cost. The service, which will cost $19.95 per month, gets you access to the very best of AMC up to 3 times per week, including multiple movies per day and repeat visits to already-seen movies. AMC Stubs A-List is AMC's next evolution of delivering awesome benefits to our loyal customers, and we're excited to continue to grow the program by leaps and bounds.

The new tier to its AMC Stubs rewards program answers a rival loyalty club at Cinemark Entertainment, Cinemark Movie Club, and controversial theater subscription app MoviePass. You can even see all three movies in the same day with a short buffer period between them. MoviePass's embargo against the 10 AMC theaters was only temporary, according to The Verge. Enrollment for the service beings on June 26, and as soon as you enroll the benefits are immediately available.

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MoviePass has attracted 3 million members, but the stock price of the service's parent company, Helios and Matheson, has dropped from $38 a share to 44 cents a share. This includes free upgrades on popcorn and soda, free refills on large popcorn, express service at the box office and concession stand, no online ticketing fees, and a points reward system. With MoviePass, Langdon said she's taking more chances on smaller releases instead of sticking with blockbusters and their sequels.

Exhibitors like AMC have long argued that the company, a division of Helios and Matheson, has an unsustainable business model since it typically pays full price for every ticket sold to its users.

"Thanks for making us look good AMC!", the MoviePass tweet read. Cinemark already has, but their service hasn't proved to be almost as attractive to moviegoers. The AMC Stubs A-List plan also limits subscribers to three movies a week at most and any unwatched movies will not carry over to the next week.