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The day (or day and a half in this case) sees massive sales of items sold on Amazon, which are only available to Amazon Prime subscribers.

Amazon Prime Day 2018 will be happening on Tuesday July 17th, with the insane deal-a-thon kicking off at midday the day before - Monday the 16th.

Amazon accidentally revealed that Prime Day will be held on July 16. It seems like the banner was taken down sometime after. If we get 36 hours of Prime Day, it will be the longest one yet. So our prediction for Amazon Prime Day in the United States this year is a midday start on the 16th EST, running all the way through until midnight on the 17th PST - that would mean Prime Day 2018 running for 39 hours in the US.

The 2017 event lasted for 30 hours and was open to shoppers in 13 countries.

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Prime Day has been a huge hit for Amazon ever since it launched in 2015 and it boasts more deals (and better ones) than Black Friday, the largest commerce day in the United States.

T3 will be covering Amazon Prime Day 2018 live, bringing you all the best deals from the event, so be sure to check back in frequently on the 16th and 17th for the insider scoop on the hottest tech and biggest deals.

Consumers can expect discounts on Prime membership in the days leading up to Prime Day. Amazon has also offered a small discount to users in the past, in an attempt to boost its subscriptions numbers before the big day, so it's worth waiting if you don't already have a subscription.

While the dates listed above were for Prime Day in the United Kingdom, the experts at TechRadar believe the times will only be slightly different here in the United States.