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The review was prompted by claims that Cambridge Analytica, a political research consultancy linked to the 2016 Trump presidential campaign, used improperly obtained data of millions of Facebook users.

The suspensions are part of Facebook's investigation into thousands of apps that may have accessed large amounts of data before the social media giant changed its information policies in 2014. The California headquartered company is banning all apps from its platform that have either failed an audit or refused to take one.

"We are investing heavily to make sure this investigation is as thorough and timely as possible", Archibong said. Most of the suspended apps had access to data that current Facebook policies set in 2014 do not allow, while others were suspended for not allowing the company to audit the apps.

Facebook said it's also banning any apps that provide evidence of data misuse. This photo illustration taken on March 22, 2018 shows a logo for Facebook at a shop front in Singapore on March 22, 2018.

A thorough investigation will determine whether it will reinstate the suspended apps.

Now, Facebook users can check if Cambridge Analytica accessed their data on a page created by Facebook. "We will keep you updated on our progress".

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According to a blog post by the VP of Product Partnerships at Facebook Ime Archibong the social media site has investigated thousands of third-party apps and suspended 200 of them pending investigation to ascertain if they indeed misused any data.

The company boasts it can "find your voters and move them to action" through data-driven campaigns and a team that includes data scientists and behavioural psychologists. The site did a similar thing for Cambridge Analytica.

As it stands, the data was accessed and potentially de-anonymized and used by who knows how many authorized and unauthorized individuals and organizations, and copies of it are likely in too many hands for it ever to be permanently and unquestionably destroyed.

The company, however, regained much of its lost market value after it reported a surprisingly strong 63 per cent rise in profit and an increase in users when it announced quarterly results on April 25.

Even though Facebook is trying to look transparent, it's not clear how many apps will be investigated in what period of time.


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